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| Suzhou City, Jiangsu Province Food and Drug Administration and pharmaceutical advertising media credibility signed undertaking |
Suzhou City, Jiangsu Province, held in the city Food and Drug Administration is responsible for all media advertising a forum on how to regulate drugs in the new situation, medical devices, health care and monitoring of food advertisements broadcast discussions and exchange of inspection and sign advertising credit undertaking. Media commitments:
First, carefully study and implement the "Advertising Law", "Drug Administration Law" and other laws and regulations, effective implementation of drugs, medical devices and health food advertising review responsibilities.
Second, strictly enforce the "Drug Advertising Review" and "review of published standards for pharmaceutical advertising," according to regulations issued by drugs, medical devices and health food advertisements, do not tamper with pharmaceutical advertisements; not to expand product indications (functional indications) range; do not exaggerate the efficacy of drugs; not deceive and mislead consumers.
Third, drugs, medical devices and health food advertising required manufacturers or enterprises indicate the name, not alone a "hotline", "Inquiries" and so on; no medical research institutes, academic institutions, medical institutions, or experts, doctor, patient name and image to prove the contents of the release pharmaceutical advertising; not published in mass media advertising of prescription drugs.
Fourth, do not release specific pharmacy; not to release medical preparations advertising; not to release the army Special Needs Drug Advertising; not to release the State Food and Drug Administration to stop or law explicitly banning the production, sale and use of pharmaceutical advertising; not to release the trial production of pharmaceutical advertising approval .
5 is the release of drugs involved in advertising, its content in accordance with the provisions of the approved drugs with the instructions of the indications or functions are consistent; television, radio time to run such advertisements are not prohibited.
Sixth, non-prescription drug advertisements released by the public shall not use difficult to understand and confusing medical, pharmaceutical terminology; also add the warning words "instructions, or press the drugs under the guidance of pharmacists to purchase and use." |
| AddTime：2010-6-21 14:03:45 |
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